Mass Analytics

NOVEMBER 8, 2022

This blog is the fourth of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. MMM has stood the test of time and is today leading the way of highly granular and privacy compliant marketing measurement techniques.

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Analysis 52

ScanmarQED

MAY 27, 2020

How updating your Marketing Mix Modeling process creates positive impacts downstream—and why now is the perfect time to make a change. Marketing Mix Modeling (MMM) is not a new concept.

Marketing Mix 52

Marketing Mix Planning Paid Search Agency Marketing 52

Customer Experience Matrix

JANUARY 31, 2013

A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business. This means that you, Dear Reader, will be spending a lot of time reading about them.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Content4Demand

JULY 17, 2020

I recently had the opportunity to sit down with Seth Earley, CEO of Earley Information Science , to discuss his new book “The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable” and how to optimal use of AI in B2B. Construct an Ontology to Train AI.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

B2B Marketing Analytics

AUGUST 2, 2020

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Mass Analytics

JUNE 16, 2022

One of the first events of the day was a roundtable hosted by Mass Analytics. Dr. Ramla Jarrar, the CEO of MASS Analytics, had the pleasure of welcoming Nick Bridden, Head of Global Commercial & Digital Analytics at Reckitt, as a chair of the roundtable. Diverse Attendees.

Analytics 52

Analytics Advertising Agencies Paid Search Agency Privacy 52

The Lead Agency

APRIL 5, 2018

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Why Do We Use The Marketing Mix Model? Marketing Mix Best Practices.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

Martech

APRIL 19, 2024

Budget friendliness: Local advertising is often more accessible for small businesses. Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. This feedback loop enables continuous optimization of marketing efforts for maximum impact.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Customer Experience Matrix

JULY 18, 2014

That''s not an unreasonable belief: much ROI information is in fact interesting but not actionable and, therefore, adds no business value. Further evidence: the advanced measurement techniques that have been widely adopted, like marketing mix models and multi-touch attribution, all have proven bottom-line impact.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Mass Analytics

MARCH 16, 2023

How is the Marketing Function Changing in the Digital Era Highlights from MASS Analytics and Massmedia Morocco at The African Digital Summit in Morocco The African Digital Summit marked the start of the partnership between MASS Analytics and Massmedia Morocco.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Privacy Marketing Management 98

Martech

JANUARY 12, 2024

Dig deeper: The only two things that matter in marketing Should we be doing this at all On the other hand, “efficacy” is about outcomes — the tangible business impacts of our marketing efforts. Efficacy changes our focus from “how” to “what” and “why,” challenging us to scrutinize the business outcomes of what we do.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. It is also important to clearly define the objectives of our analytics.

Allocation 109

Allocation Marketing Analytics Tools Work Management Privacy 109

Vision Edge Marketing

OCTOBER 11, 2018

The purpose of a business is to create a customer, declared Peter Drucker. You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem.

Ad Building 178

Ad Building Work Management Business Marketing Management 178

DAGMAR Marketing

APRIL 5, 2024

With so many resources becoming available (and a majority being offered free of charge), which ones will you leverage to achieve your business goals? Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

ScanmarQED

JANUARY 22, 2024

Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. We decided to host this webinar to help you get familiar with MMM and MTA and understand some of the best practices.

Multi-Touch Attribution 52

Multi-Touch Attribution Planning Digital Marketing Funnels Advertising Agencies 52

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Marketing Craftmanship

MARCH 21, 2014

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. REALITY #3: Your Marketing Requires More than a One-Way Conversation. Newsletters are one-way conversations.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Customer Experience Matrix

JANUARY 3, 2007

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. Your business may benefit from enhancing SEO rankings and updating your user interface to account for new devices entering the market. Your website is the most visible view of your brand and products or services.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. This possibly leads to DTC businesses making unfavorable investment decisions in their channels and broader marketing mix. This option is free and does not require any special expertise.

eCommerce 129

eCommerce Branding Brand Identity Marketing Analytics Tools 129

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. This data, if synthesized appropriately with key business outcomes in the focus can be leveraged to provide insights for continuously optimizing marketing execution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Martech

JULY 13, 2023

from 2022, according to Adobe Analytics. The data from Adobe Analytics found a lower percentage for apparel discounts at 12% off the listed price. We saw a huge surge in traffic from this emerging media — making it a critical component of the marketing mix.” Business email address Subscribe Processing. Why we care.

eCommerce 84

eCommerce Pricing Price Amazon 84

ScanmarQED

JULY 14, 2021

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. MMM projects typically require both analytical skills and a solid knowledge of the business to produce meaningful insights.

Webinar Metrics 52

Webinar Metrics Marketing Mix Education Analytics 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ClickZ

JUNE 13, 2020

Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June. The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Mobile marketing. Ecommerce marketing.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112