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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

It doesn’t matter why you’re selling your business; what does matter is its visible value to possible buyers. A strong marketing strategy and structure that is already in place will set you up for success when you sell your e-commerce business. Consider your existing email list. Gather Analytics. Is the foundation solid?

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Business people like to share valuable ideas and do favors. Partner with a reliable data broker.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Independent brokers or agents. Franchisees.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions.

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Six benefits of cloud technology: The future for retailers

ClickZ

30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. As technology advances and gains popularity, businesses in various sectors have migrated their infrastructures on this virtual platform. The service has revolutionized the way we do business.

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How to Create a Marketing Plan for a Small Business That Works

Outbound Engine

What do you need to know when making a marketing plan for your small business? There are lots of methods you can use but the key is answering questions specific to your business. Next, list every possible business opportunity for your company or products. This will give you a birds-eye view of your business.