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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

But what exactly is a MarTech stack, and how can it benefit your business? LeadLander 7. By harnessing these technologies, businesses can gain valuable insights into their target audience, personalize their marketing campaigns, and ultimately drive better results. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. ABR is still a bit rough around the edges.

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Personalized content for more effective content marketing

Biznology

Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of. The comprehensive tools will include dashboards that will help you measure process metrics, though you’ll still need to translate those into business metric success for your own firm.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload.

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Based in the U.K.,