The Point

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Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

The Point

Barbara’s firm helps clients achieve business growth through strategic marketing management, sales leadership, and business process alignment. She has nearly 25 years experience in strategic marketing, management, and international business development, the past ten as a consultant. (HS) Thanks Barbara!

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New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

. • Processes – designing and deploying lead management processes that take full advantage of the platform’s capabilities. Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. You can download a free copy of the Silverpop/Forrester report here.