The Thorny Question of Marketing Attribution: Does It Apply to B2B?
Biznology
AUGUST 24, 2012
Sure, we business marketers want to know where to invest our precious dollars. 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business? . According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution.
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