Martech Advisor

OCTOBER 1, 2019

As inbound marketing has become a dominant force, many lean on content intelligence platforms to fuel their business strategy, shares, Bart Frischknecht, Vice President of Product Strategy, Vennli. That’s why it’s imperative to have a solid content marketing strategy in place for your business. Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Skilled CMOs are at the forefront of the application of tech and data science, ensuring the right balance of tech and human expertise across their organizations and that data is being used to answer the right business questions.

CMO 57

CMO Enterprise Management Planning Work Management 57

ERDM

MAY 15, 2018

His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so. We use focus groups and surveys and learn what the customer/donor says, but not necessarily what they do. Why is this so important?

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 134

Focus Group Research Sample Ad Frequency 134

Martech

FEBRUARY 9, 2024

By tapping into insights from small-group conversations (and perhaps even integrating a micro-community strategy for your business), marketers can reach a deeply committed audience segment, offering a ton of benefits we’ll explore below. Business email address Subscribe Processing. But first — what exactly are micro-communities?

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

FunnelEnvy

MARCH 18, 2024

Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Think about the Greek gods, for example.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. For example, businesses in the United States spent $232.70

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Martech

JULY 13, 2023

Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Mercury Analytics , a research platform, now has MercuryAI driven by OpenAI. The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. It’s available through ClipDrop.

Paid Search Agency 87

Paid Search Agency Product Urgency Marketing Enterprise Management 87

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Binary Demand

APRIL 8, 2024

Delving into B2B target market segmentation aligns with these core business principles and propels your enterprise toward unparalleled success. Market segmentation for B2B customers involves breaking the market into specific groups of businesses with shared characteristics or needs.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Martech

FEBRUARY 2, 2022

Lexalytics provides structured and unstructured data analytics and AI-powered natural language processing (NLP). Also included are next-best-action recommendations, conversational analytics and predictions based on customer or employee behavior. Focus groups? Why we care. Questionnaires?

Work Management 79

Work Management Acquisitions Focus Group Customer Surveys 79

Valasys

JANUARY 30, 2024

What is Market Research Market research is the guiding compass that helps steer businesses toward creating killer social media marketing strategies. Market research aids businesses in staying ahead of the curve by keeping abreast of industry trends and identifying emerging opportunities in the digital landscape.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. New performance marketing metrics to model engagement against spend There’s nothing wrong with using out-of-the-box analytics metrics as a baseline. Analytical integration : This works in tandem with establishing the analytics.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

ClearVoice

JUNE 23, 2020

A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. As a result, businesses and organizations worldwide are forced to operate differently. What is the purpose of focus groups? Click To Tweet. Deep Dive: MTurk.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Adobe Experience Cloud Blog

JUNE 1, 2018

But with so much on the line, why are businesses still turning to outdated methods to gain consumer insights? Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. The best part about social analytics is that it’s multidimensional.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

ClearVoice

JANUARY 11, 2024

Expand your research by looking at behavioral data, digital data (analytics), attitudinal data, and demographics data. Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. Talk to your salespeople about whom they’re engaging with on their calls. Where do they live?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

The Lead Agency

DECEMBER 9, 2020

As such, in many cases, B2B businesses will have more than one buyer persona to target. What goals do they have for their role and the business as a whole? LinkedIn also gives businesses the opportunity to share articles, connect with others and communicate with other professionals in forums. Step 3: Research Actual Customers.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Modern B2B

SEPTEMBER 28, 2023

Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. Our recent ‘Raising the Bar’ campaign with our client, Square , was a case in point.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch.

Social Media 144

Social Media Research Social Marketing Media 144

Moz

JUNE 8, 2020

How should a business operate now? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Where is there work to be done? Let’s think this through together today.

Planning 72

Planning Business Paid Search Agency Communities 72

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Why Is It So Important for Businesses to Pay Attention to Social Data? In the globalized village, social media is Earth’s biggest focus group.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. Use analytics to see what’s working. Finally, use content analytics to review what sellers are sending most often and what collateral is most engaging to prospects.

Tips 52

Tips Content Work Management Touchpoints 52

ClearVoice

MAY 29, 2023

Later, as a business intelligence software consultant, he developed the personas Chuck, Cynthia, and Rob. Some strategies you can use: Conducting surveys, interviews, and focus groups. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Oktopost

SEPTEMBER 21, 2020

Few businesses can afford a blind and deaf digital marketing strategy without a strong social listening component. For all types of businesses and target audiences, social listening is the first step in social selling. At the same time, buyers are shifting to digital to both ingest and produce business-related content.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation. The numbers in your analytics program, no matter how nicely they’re displayed, can never tell your customer’s whole story. Forgetting that Data Is Made up of Emotion-Driven Human Beings.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

readwrite

SEPTEMBER 25, 2019

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. how they’re thinking and feeling about their business). To do this, you need to move away from business-centric to customer-focused thinking. But, it’s become harder to connect and build trust with customers. Let me explain.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Hubspot

JANUARY 16, 2020

Look at your analytics to learn more about your target audience(s). Did you know that Google Analytics has a section that lets you know the interests of your website visitors ? Once you've explored your analytics, you can tailor your content for specific demographics. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

KoMarketing Associates

APRIL 30, 2019

Well, the same is true in marketing and sales – we always have to keep our eyes on the ball, which in business, means producing sales and marketing collateral that hits the exact buyers we want to interact with. This can be done through phone interviews, focus groups, surveys, and more.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. Figure out what you’re selling Are you going to offer all your business’ services online?

Service 82

Service Purchase Intent Landing Pages Psychographics 82

PureB2B

APRIL 1, 2020

Over the past few years, technology has transformed the way businesses market and advertise. Brands will often miss the mark because they get lost in the data or focus too much on the creative. The right side of the brain is geared towards creativity and intuition, while the left side of the brain is more quantitative and analytical.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

PureB2B

APRIL 1, 2020

Over the past few years, technology has transformed the way businesses market and advertise. Brands will often miss the mark because they get lost in the data or focus too much on the creative. The right side of the brain is geared towards creativity and intuition while the left side of the brain is more quantitative and analytical.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

Over the past few years, technology has transformed the way businesses market and advertise. Brands will often miss the mark because they get lost in the data or focus too much on the creative. The right side of the brain is geared towards creativity and intuition while the left side of the brain is more quantitative and analytical.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133