Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

OCTOBER 19, 2018

It doesn’t help that ROI measurement for an event marketing strategy can be difficult to pin down, even with some reliable metrics at your disposal. According to a recent study from Harvard Business Review , only 23 percent of companies say they’re capable of measuring ROI for their events.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. before starting her own business.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Don’t feel that you have to stick strictly to business topics.

Best Practices 270

Best Practices Content Social Media Planning 270

Outgrow

MARCH 18, 2020

Top 5 Mailchimp Integration To Grow Your Business. I think all marketers agree on one thing. In fact, the same could be said about marketing tools and their integrations. The marketing features of Lightspeed helps marketing teams make their online businesses searchable. Collaborations are the key to success.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Compilers like Neustar and Merkle are also entering the business. Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

AUGUST 15, 2023

followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

Enterprise Management 91

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 91

Martech

OCTOBER 23, 2023

Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 89

Enterprise Management Marketing Management Fulfillment Training 89

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Marketing Insider Group

JULY 15, 2021

While the bi-weekly Dresner Advisory Services, LLC Tweetchat is now on their annual “summer break”, you can go back and view some of our recent Tweetchat events: Brian Lett , Research Director and a recognized expert in Business Intelligence, Data Science, and Machine Learning, led the 6-18-21 #BIWisdom Tweetchat focused on Data Lakes.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Event Mentions. Live Prospecting. Revenue Generation.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Marketing Insider Group

JANUARY 16, 2020

As I’ve said so many times before, you want to tie objectives from your content marketing efforts to the overall business goals. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. What kind of posts do we publish when business is slow?

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. What are the benefits of using a video library for business? The average B2B business has published 377 videos and plans to double that in the next 12 months.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. We believe this data can yield highly actionable intelligence in discrete applications or when implemented within the marketing stack. Better Inputs. Better Outputs.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report What Are the Benefits of Using a Video Library for Business?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

ScanmarQED

JANUARY 22, 2024

A general comparison (MMM vs MTA): 1) MTA only applies when the KPI comes from a website running a suitable analytics suite (i.e. 2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. Daily MMM on the other hand will be more strategic and likely better for real time “business planning”.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

NOVEMBER 20, 2023

DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Get MarTech! In your inbox.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 2 Sales and marketing automation Now that the tools are highly affordable and easy-to-use, it makes sense to ensure your core sales and marketing efforts are managed in-house. This is such a mission-critical element of your business that it doesn’t make sense to outsource lead capture and nurturing efforts.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Insider Group

JULY 15, 2020

But in a pandemic-free world, are there particular benefits that hosting a virtual or hybrid event (a blend of live and virtual) can bring to a business? In the absence of a global health crisis, hosting virtual or hybrid events offers tremendous benefits for event organizers, speakers, attendees, and partners as well.

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Here’s the rest of that conversation.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Heinz Marketing

MAY 25, 2021

Hybrid marketing allows organizations to respond quickly to market changes, minimize risk, more effectively manage costs, and extend reach with more customized approaches. These benefits to hybrid marketing hinge upon having a solid strategy. Typical marketing organizations divide roles by type of responsibility.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

SpotMe Blog

JUNE 28, 2023

Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Salesforce Marketing Cloud

AUGUST 31, 2022

Our research also finds that nearly two-thirds of business decision makers actively research a vendor’s values in the consideration stage, and half consider values a differentiator when making their final vendor selection. Carol Emert explains how values-based marketing drives success for businesses. Lead with your heart.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

B2B Digital Marketer

FEBRUARY 15, 2024

Throughout the episode, both speakers highlight the necessity of adapting marketing strategies in response to changing consumer and business landscapes, particularly in the wake of the pandemic. They discuss the evolving nature of B2B transactions and the growing demand for trust and certainty in business relationships.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Marketing Insider Group

JULY 13, 2020

Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. If you’re a freelancer or work for a small business, you probably use invoices to bill clients for services.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Omnichannel marketing. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Contently

MARCH 30, 2020

Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience. As a marketer, think of yourself as in the business of public service. Content fuels virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194