Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

Marketing AI 104

Marketing AI Business Paid Search Agency Marketing Management 104

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Social media analytics can provide deep insights into online behavior. As Neil Patel points out, expanding your business “almost always requires a larger team.” Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClearVoice

DECEMBER 18, 2020

article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself. Instant recap : Create an easily sharable document (Google Doc works best for this) and use it as your weekly template.

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

SmartBug Media

SEPTEMBER 20, 2021

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. Find the data in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

SendX

NOVEMBER 4, 2020

Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. According to Blue Mail Media , over 196 billion emails are sent daily and 109 billion of those emails are business emails. Mailchimp Essentials ($9.99/month) It is also cheaper than Wix’s Ascend Professional plan.

Work Management 285

Work Management Marketing Management Email Marketing Planning 285

Heinz Marketing

MARCH 28, 2023

When was the last time you defined your business’s Ideal Customer Profile (ICP)? ICP stands for Ideal Customer Profile, and it’s a detailed description of the type of customer who would benefit most from your SaaS business. This will help you understand which type of customers are most valuable to your business.

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing Analytics Tools Business Validation 101

Navigate the Channel

OCTOBER 9, 2023

Businesses who don’t adopt its principles and otherwise adapt to the changes it brings are setting themselves up for real struggles in the near future. Need to be further convinced that your business must embrace the digital transformation? Here are four key ways in which digital is helping businesses right now.

Digital Transformation 65

Digital Transformation Business FAQ Work Management 65

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. As we harness machine thinking power, our teams will evolve and restructure around AI to optimize our businesses. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Webbiquity

JANUARY 23, 2018

Running and managing an online business isn’t easy. You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. Powerful analytics.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. Use Beacon’s Analytics to learn which resources are performing best then optimize those assets… All without needing a developer or designer. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Biznology

OCTOBER 1, 2018

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Mobile Technology. Automated Marketing.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Not every entrepreneur or business owner may want to go fully remote.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. 81% of small businesses depend on email marketing as their main customer acquisition channel.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. Set up analytics. Image Source.

Marketing Websites 262

Marketing Websites Industry CMS Lead Scoring Lead Ranking 262

Rev

SEPTEMBER 27, 2023

We can’t tell you exactly which sales tech stack is the best for your business. Reporting and analytics software Reporting and analytics provide valuable insights into your sales process. That being said, according to a recent survey conducted by Gartner , businesses with high-growth sales teams use an average of 5 tools.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Valasys

JANUARY 2, 2024

From large multinational companies to small local businesses, every organization is leveraging the benefits of HR software. This augments the productivity of HR professionals for value-added projects crucial to the business and workforce. Better Results with Better Decisions: HR analytics drive better decision-making.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Begin by implementing DI in functions where business-critical decision-making needs improvement (e.g.,

Allocation 116

Allocation Marketing Attribution Enterprise Management Marketing AI 116

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. They stumble upon a piece of content from a brand documenting the most common plumbing quality issues for large businesses in this state.

Intent 98

Intent Work Management Marketing Management Business 98

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Valasys

FEBRUARY 27, 2024

Subscription management software simplifies the integration of financial management solutions into your business’s growth strategy. This facilitates the handling of recurring payments online, thereby contributing to business growth. Document the different subscriptions you offer under your services bouquet.

Software 40

Software Business Customer Satisfaction Paid Search Agency 40

Vision Edge Marketing

OCTOBER 27, 2020

In today’s environment, most every decision a business makes is based on insights derived from data. Tom Davenport and Jean Harris in their research found that companies that are analytical competitors are more likely to succeed in the market. How do you make converting analytics into insights easier?

Work Management 161

Work Management Allocation Marketing Management Analytics 161

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. Choose a professional with experience in digital marketing who has worked with similar businesses and is ready to develop a unique marketing strategy for your specific case.

Consulting 62

Consulting B2B Marketing B2B Business 62

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Finding the Right Balance for Your Business. The good news is that most of you have one.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons!

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Then, begin documenting the results of your data intent campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

DECEMBER 20, 2023

If not, do you need to revisit your taxonomy and make updates to reflect business changes? You may need to periodically update your user roles to reflect recent business and organizational changes. Be conscious of the language you use in training and documentation. Are assets being placed in the proper locations?

Practices 106

Practices Best Practices Training Guidelines 106

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy.

Paid Search Agency 97

Paid Search Agency Marketing AI Work Management Marketing Management 97

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26