The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
In fact, as more businesses enter this realm, the more crowded space will become, meaning marketers will need to keep getting smarter and smarter in order to adapt their efforts to meet their prospects' quickly evolving needs & interests. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.
Search Engine Marketing is Legion
NOVEMBER 18, 2014
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. If you’re going to implement a serious SEM campaign, you’re going to need to jack the funds from somewhere (and someone) else.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
The primary reason those interested in SEO, either as a profession or in selecting business partners, would not find it wise to start with SEO shortcuts is simple. For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Learn from them. Can we help some of them? Absolutely.
Why don’t more marketers use keyword research?
JULY 13, 2016
So the first step in any keyword research program is to build a central database of keywords and develop governance around them. The data they use to make these adjustments are the key performance indicators for their businesses: Paid search effectiveness (cost per response, response volume). It just takes longer, and requires more integration with data from your web analytics system.
How to Pick Effective Keywords [VIDEO]
MAY 2, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. This is helpful when coupled with creating content or developing landing pages for your website. All rights reserved.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. 2) Infogram. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. ” — Small Business Trends. Small Business Trends.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. The Demise of Google+.
How to Perform an Onsite Audit for SEO, Part 3: Take Action
JULY 2, 2015
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links. Google Analytics allows you to view In-Page Analysis which illustrates where visitors have clicked on your pages. The result?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” Conductor Blog ). 3 SEM Facts. years.
Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)
DECEMBER 17, 2015
Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding. It’s a whopper of a podcast.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. Does that sound complicated or tricky?
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. Tips for Developing Your AdWords Strategy.
The Big Bang Theory of B2B marketing
SEPTEMBER 15, 2016
The marketers most at risk here are charged with leading the function in small and medium-sized B2B businesses. As I sat there, listening to him explain the strategy and tactics for successfully executing business strategies, I began to realize that giving a similar, overview-level presentation on the subject of B2B marketing would be practically impossible. SEO/SEM. Budgeting.
Agencies Under Pressure to be More Digital
APRIL 12, 2016
The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. This is heady stuff for marketers, let alone business leaders.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. How can paid, owned, and earned media be harmonized to achieve business goals? The Complete SMO / SEO Guide for Business & Brands in Social Media by REALSMO. ** 5 STARS. And investing in SEM also helps maintain search visibility.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Develop badges, awards, and general ways bloggers can showcase recommendations.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SMB : Small and Medium Businesses. SEM : Search Engine Marketing. BI : Business Intelligence. GA : Google Analytics. SME : Subject Matter Expert.
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
Make Google Analytics my home page. The Content Marketing Institute has some great information, and so does eMarketer. I get their emails, but a lot of times, I’m too busy to read them. I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices. Hope springs eternal. In 2016, I plan to take this approach to heart.
Where unicorns come from — feeder roles for marketing technologists
JUNE 28, 2016
The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Web Analytics and Data Senior Consultant. SEO/SEM Specialist. Head of SEO/SEM. Manager CRM and Business Analytics. Lead Developer. Senior Interactive Developer. Developer.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). ” SEM + SEO [PRESENTATION] by e-Strategy Trends. Small Business Marketing Trends for 2013 by Masterful Marketing.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Showcase reviews: Kissmetrics, Robbie Richards. 7) Authoritas (formerly Analytics SEO). You’ll receive data from Google Analytics to increase search volume.” SEO has a lot of moving parts.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. What is it? Amber Buhl.
Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
DECEMBER 17, 2015
“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. their marketing teams, to not just generate leads, but also to provide their business development people with qualified leads that are hot to buy. Capture.
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members.
30 Must-Read Growth Hacking Resources for Digital Marketers
FEBRUARY 14, 2014
The concept is based on two profound observations of modern business: 1. You will definitely find some mind-blowing ideas, news about apps and insights on trends that are just about to crush mainstream business thought. 3. Eric Ries is the leading advocate for the lean approach in product development and marketing. Traditional marketing methods are no longer effective.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero. kishau.
What Is a Marketing Technology Stack?
APRIL 13, 2016
Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Depending on the size and needs of the business, marketing technology stacks can include many, many more tools. . You can go as far as saying that it’s like stuffing a sales development rep into a piece of content. . What Is a Marketing Technology Stack? Want to learn more?
Best Cool SEO Tools of 2011
MARCH 1, 2012
Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science. Need to analyze the optimization status of an existing website?
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how."
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
You’ll know which aspects of your firm are performing most successfully and develop a better understanding of which services you should offer. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. The impact of research is clear. Embrace them, use them.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ). Pingdom ). 9.
The #Nifty50 Women of Twitter
JUNE 14, 2011
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. “). Amber Buhl.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. What is it? aaker.
Move Your Business To The Cloud – Do More And Sell More For Less
Business Growth Development
OCTOBER 18, 2010
For a while now I’ve been moving certain parts of my business(es) into the cloud (another name for the web or internet) where applications are delivered as a service (otherwise known as SaaS). I’ve been doing this to build a more fluid working environment and facilitate working with and in distributed teams more effectively.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
Wouldn’t it be great if business were like that today? If we don’t use that approach with our sales funnels, then our competitors will – and our business will suffer as a result. Within hours of launching a campaign, you can gauge whether it’s working by analyzing the metrics you see with your analytics tools. Search Engine Marketing (SEM). Unfortunately, it’s not.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures. Small business professionals can too. With roughly 2.3
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
ROI questions affect nearly every aspect of business, and content marketing is no exception. Mike Pickowicz (PPC/SEM Analyst). 42 Ways For Content Marketers To Unclog Their Brains – Matt Brennan, Business 2 Community. A big part of being a writer involves coming up with things to write about. Black Friday Readiness With Search in Mind: Is Your Business Ready?
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
With a marketing automation platform, you can develop integrated marketing programs including, but not limited to email marketing. Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. How can we help you Make Good Media?
Keeping Up with KoMarketing: Team Updates, Events & More
SEPTEMBER 9, 2013
companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”. The international market is becoming more and more important for businesses, particularly those online, and we are looking forward to bringing some of our international SEO expertise to the show. SMX East, The DMA & More.
An Introduction to Retargeting: What Is It and How Does It Work?
AUGUST 7, 2015
SEE ALSO: Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation. Using your Google Analytics, you can determine which may be the best option for your firm. SEM/SEO retargeting: This is a more complex form of retargeting that uses the search terms and actions taken when the visitor lands on your site. Retargeting. But what is it? And how does it work?