The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. ROI is a financial metric, and vital at a high level to show value to the business. 1) Google Analytics. 3) Chartbeat.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
In fact, as more businesses enter this realm, the more crowded space will become, meaning marketers will need to keep getting smarter and smarter in order to adapt their efforts to meet their prospects' quickly evolving needs & interests. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
The primary reason those interested in SEO, either as a profession or in selecting business partners, would not find it wise to start with SEO shortcuts is simple. For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Learn from them. Can we help some of them? Absolutely.
Search Engine Marketing is Legion
NOVEMBER 18, 2014
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. If you’re going to implement a serious SEM campaign, you’re going to need to jack the funds from somewhere (and someone) else.
Why don’t more marketers use keyword research?
JULY 13, 2016
So the first step in any keyword research program is to build a central database of keywords and develop governance around them. The data they use to make these adjustments are the key performance indicators for their businesses: Paid search effectiveness (cost per response, response volume). It just takes longer, and requires more integration with data from your web analytics system.
So You Are Changing Your Name – Learn What to Do Digitally.
FEBRUARY 27, 2015
Update your Analytics & Webmaster tools. Make annotations in your analytics the day of the switch. Update the server your internal/business emails are sent from. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Whoo-hoo!!! Email.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Make it easy for your readers to join your email list, share your articles and optimize with analytics. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. ” — Small Business Trends. Small Business Trends. Infographic Creation Tools.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. The Demise of Google+.
How to Perform an Onsite Audit for SEO, Part 3: Take Action
JULY 2, 2015
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links. Google Analytics allows you to view In-Page Analysis which illustrates where visitors have clicked on your pages. The result?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” 3 SEM Facts. Agencies do SEM better.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind.
Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)
DECEMBER 17, 2015
Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding. It’s a whopper of a podcast.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. Does that sound complicated or tricky?
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy.
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
Make Google Analytics my home page. I get their emails, but a lot of times, I’m too busy to read them. If you need help jump-starting your own content development strategy, the resources in this toolkit can help you develop a content marketing program that gets results. There’s something very optimistic about the people who make New Year’s resolutions every year.
The Big Bang Theory of B2B marketing
SEPTEMBER 15, 2016
The marketers most at risk here are charged with leading the function in small and medium-sized B2B businesses. As I sat there, listening to him explain the strategy and tactics for successfully executing business strategies, I began to realize that giving a similar, overview-level presentation on the subject of B2B marketing would be practically impossible. SEO/SEM. Budgeting.
The 17 Best Project Management Tools
FEBRUARY 16, 2017
Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. A software development project management tool for agile teams. A collaborative online mind mapping tool that lets you capture, develop, and share ideas visually. 23: The 29 Best Web Analytics Tools. #24:
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. GetApp.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 7) Authoritas (formerly Analytics SEO). It’s awesome, and they are continually developing new features since I started using them 4 years ago.” — Robbie Richards. 1 ) BrightLocal. 2) ontolo.
Agencies Under Pressure to be More Digital
APRIL 12, 2016
The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. This is heady stuff for marketers, let alone business leaders.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Develop badges, awards, and general ways bloggers can showcase recommendations.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. How can paid, owned, and earned media be harmonized to achieve business goals? The Complete SMO / SEO Guide for Business & Brands in Social Media by REALSMO. ** 5 STARS. And investing in SEM also helps maintain search visibility.
Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
DECEMBER 17, 2015
“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. their marketing teams, to not just generate leads, but also to provide their business development people with qualified leads that are hot to buy. Capture.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SMB : Small and Medium Businesses. SEM : Search Engine Marketing. BI : Business Intelligence. GA : Google Analytics. SME : Subject Matter Expert.
Where unicorns come from — feeder roles for marketing technologists
JUNE 28, 2016
The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Web Analytics and Data Senior Consultant. SEO/SEM Specialist. Head of SEO/SEM. Manager CRM and Business Analytics. Lead Developer. Senior Interactive Developer. Developer.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). ” SEM + SEO [PRESENTATION] by e-Strategy Trends. 6 Small Business Marketing Trends for 2013 by Masterful Marketing.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Creating awesome content won’t do your business any good if no one sees it. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. It’s a great place to publish emotionally focused business content. A place to tell stories that happen to relate to business, as well as share ideas and concepts with emotional resonance.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. What is it? Amber Buhl.
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members.
30 Must-Read Growth Hacking Resources for Digital Marketers
FEBRUARY 14, 2014
The concept is based on two profound observations of modern business: 1. You will definitely find some mind-blowing ideas, news about apps and insights on trends that are just about to crush mainstream business thought. Eric Ries is the leading advocate for the lean approach in product development and marketing. Traditional marketing methods are no longer effective. GrowHack.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero. Zdatny.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how."
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
You’ll know which aspects of your firm are performing most successfully and develop a better understanding of which services you should offer. 2) Niche-driven Strategy One of your most important business considerations – period – is specialization and niche targeting. This brand recognition can lead to referrals and new business. Embrace them, use them.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science. Need to analyze the optimization status of an existing website?
The #Nifty50 Women of Twitter
JUNE 14, 2011
Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. “). Amber Buhl.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ). MediaPost ).