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JULY 31, 2009 [Analytics, Business] B2B Lead Management Market Heats Up
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Michael A.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Analytics, Business] B2B Lead Management Market Heats Up
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