Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Site Analytics. Site Analytics provides deep insights into all of the actions visitors take on your site through an account-based lens. Site Analytics is available today. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

JULY 27, 2021

Predictive analytics is no secret, but its power continues to grow. Predictive analytics employs big data and machine learning to unearth ideal clients or customers. What’s the future of predictive analytics? What’s the future of predictive analytics? Predictive analytics helps you do that. Sales cycle turbo boost.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Engagio

SEPTEMBER 29, 2023

So why wouldn’t you find a way to keep in touch with the others to help them recognize the business challenges you solve — so you’re top of mind and they’ll want to engage with you when they are ready? Enhanced Analytics : Automated systems provide detailed metrics on email performance, enabling continuous optimization.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

JANUARY 30, 2024

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

APRIL 12, 2024

Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. It’s important to have the right data in place to segment your account list based on your business goals.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. In contrast, ABX is all about engaging business buyers with relevant messages delivered in a trusted way on the buyer’s terms.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. When you harness this type of insight, you get to the heartbeat of what powers the business. But it can be easily done in the Demandbase One ABM Platform. Let your AI do the work.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

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Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

InsightSquared

FEBRUARY 6, 2019

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. I also come from a family who has a long history of entrepreneurship.

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Planning Forecasting DemandBase Paid Search Agency 180

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. But, no one is there yet.

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Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. What does prioritization mean for a business’s bottom line? If you have 12 SDRs whose OTEs are $100K, and they work 50 weeks a year and 40 hours a week, your business stands to save about $150K.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Key decision-makers at your target accounts aren’t attending in-person conferences, booking lunch meetings, or planning business travel. Web analytics.

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B2B Marketing Account Based Marketing DemandBase Planning 86

Top Rank Marketing

NOVEMBER 15, 2023

As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership. Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies.

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Work Management Marketing Management B2B Marketing B2B 122

The ABM Agency

FEBRUARY 27, 2024

The creation of a COE is a deliberate move towards institutionalizing ABM as a core business strategy, embedding it within the organizational DNA to drive sustained growth and competitive advantage. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The growing importance of compliance.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16

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Intent Data Intent B2B Sales ROI 62

Aberdeen

JANUARY 22, 2019

Their flagship product is the Company Surge Analytics offering, which identifies when a company’s target prospects are conducting active research on topics related to that company’s services or products. Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions.

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Intent Data Intent Bombora Marketing AI 40

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. How do they support your business objectives, and . Foundational tools make up the base of your business. These tools connect to numerous other tools that are the core tools and technology to help your business operate from a marketing and sales perspective.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Engagio

JANUARY 20, 2024

Give it a listen to feel empowered to apply these valuable lessons in your business endeavors! She also focuses on empowering her internal team and advises up-and-coming CMOs to stay current on trends and understand perspectives across the business. Garcia emphasizes the importance of partnerships for growth and revenue.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.” ” Firmographics: An account’s industry and size reveals potential business challenges.

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

JANUARY 16, 2024

Constructing an Indomitable Sales Team Benjamin White, VP of Business Development at Ironscales, discusses how he has constructed an indomitable sales team by building personal relationships and focusing on continual learning. Julia also emphasizes the importance of collaboration between marketing and sales.

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Conversion Best Practices Marketing Analytics Tools DemandBase 62

Only B2B

JULY 28, 2023

According to a study by Altera Group , 97% of marketers have stated that ABM has a higher ROI than other marketing initiatives, making it a top choice for businesses looking to drive revenue growth. Implementing a multi-touchpoint approach allows businesses to stay top-of-mind with prospects, ultimately driving conversions.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Only B2B

JULY 14, 2023

It leverages algorithms and predictive analytics to analyze vast amounts of data, identify patterns, and make data-driven decisions. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

DemandBase

APRIL 9, 2019

Your site needs to work harder to drive business for your sales team so you’re going to update the design, navigation, and solutions content. So, you know the first step is to dive into your analytics. Using a proxy audience for redesign analytics. Getting account-based site analytics is not complex or time consuming.

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Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 109

Account Based Marketing Marketing Automation Services Marketing Management Vendors 109

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. However, there are plenty of practitioners throughout marketing who develop both the requisite technical skills and business acumen to serve as competent operational practitioners.

Marketing Automation Services 103

Marketing Automation Services CMS Development Work Management Marketing Management 103

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95