B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 2) Email services – Julie Katz at Forrester writes about this group. 4) Online portals – I know, this is a broad category.
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