Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. Successful transformation boils down to people, process and tools.

CMO 189

CMO Trends Content Marketing Content 189

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? The report layout: 3.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Marketri

OCTOBER 10, 2023

Episode #4: The Future of Outsourced Marketing Departments In today’s rapidly evolving business landscape, marketing departments are undergoing significant transformations. These savings can then be redirected towards other essential areas of the business, such as product development or customer acquisition.

CMO 62

CMO Allocation Work Management Marketing Budget 62

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. of their marketing budget to analytics.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. But a CMO with staying power has an obligation to drive real innovation and momentum.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Hive9

FEBRUARY 9, 2021

years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 a lack of understanding of how powerful this role can really be in terms of driving business outcomes.”.

CMO 166

CMO Comparison Consulting Marketing Report 166

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen?

Digital Experience Platform 113

Digital Experience Platform Marketing & Strategy Business CMO 113

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. In order for marketers to make the most of data and analytics, accuracy is imperative. Leveraging Accurate Data for Marketing Purposes.

Positioning 157

Positioning Analytics Generation Work Management 157

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” The number hasn’t been this high since 2015.

CMO 136

CMO Digital Transformation Gartner Stats 136

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 106

Analytics Allocation Product Work Management 106

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Analytics 99

Zoominfo

NOVEMBER 1, 2022

Dave noted that Bain research of past recessions showed a stark difference in the fates of businesses that remained assertive in a slow economy, compared to those that took a more conservative approach. Rearchitect your business for efficiency Businesses should be concentrating on profitability, regardless of an impending recession.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

KoMarketing Associates

OCTOBER 4, 2022

Uncovering the Potential of Marketing Data and Analytics. With more organizations uncovering the potential of data and analytics, previous research has indicated that they are preparing to invest more in this area within the next 36 months. of their marketing budget to analytics. of their projects before making a decision.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

Vision Edge Marketing

NOVEMBER 7, 2017

Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution. Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! How do we use this data?” Next Steps.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

B2B Marketing Directions

JANUARY 24, 2021

But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. Read on to learn what senior marketers are saying about the unfulfilled promise of marketing analytics. of the time. That was down from 43.5% in the February 2019 edition of the survey.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Search Engine Journal

FEBRUARY 1, 2022

What's next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? The post Conversation Intelligence Trends & Tips From Invoca’s CMO appeared first on Search Engine Journal. Dee Anna McPherson explains.

CMO 111

CMO Trends Conversion Tips 111

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future). The evolution of the CMO. 5 essential CMO pivots.

CMO 97

CMO Lead Ranking Planning Advertising Agencies 97

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Merchandising 87

Merchandising Marketing Analytics Tools Conversion Lead Ranking 87

Martech

AUGUST 15, 2022

The reasons that CMOs have short tenures have been explored in depth in recent years and I don’t want to belabor the point. In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. CMOs build the business — they don’t just market it.

Enterprise Management 97

Enterprise Management Business CMO Digital Transformation 97

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Chart Your Path to Become a Chief Marketing Officer (CMO).

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Crimson Marketing

MAY 29, 2014

This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Analytics Top of Funnel Marketing Funnels 100

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

KoMarketing Associates

NOVEMBER 8, 2017

Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. At the moment, marketing leaders appear to be struggling with the analytics tools they have at their disposal. More than two-thirds (68.4 More than two-thirds (68.4

Marketing Report 120

Marketing Report Analytics CMO Custom Publishing 120

ClickZ

DECEMBER 3, 2019

In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data–not crystalline–to gaze forward at where our business is going. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 76

Lead Ranking Analytics Lead Scoring Peer-to-peer 76

Crimson Marketing

AUGUST 13, 2014

Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing. Silence is Golden: When and why you should stop nurturing an account in your pipeline if you want to close the deal, and how to use marketing analytics to discover that.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Bluetext

DECEMBER 20, 2023

In this episode, we have a true marketing powerhouse, Jake Heinz, who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake’s journey in the marketing world has been nothing short of extraordinary.

CMO 26

CMO Customer Satisfaction PR Work Management 26

B2B Marketing Directions

OCTOBER 30, 2022

Marketers have recognized that this vast sea of data can be a rich source of insights they can use to improve marketing performance and drive business growth. As a result, many marketers have made substantial investments in data collection and analytics capabilities.

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%).

Spending 292

Spending Budget Programs Gartner CMO 292

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. With so much data to wade through, however, it can be a daunting task for CMOs to create a data strategy that serves multiple constituents and produces a return on investment.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

CMO 74

CMO Paid Search Agency Companies Marketing Budget 74

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52