Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. Free SEO analytics reports are available from Google Analytics.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

SEPTEMBER 1, 2023

B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Google Analytics 4 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and these folks know it the best. Business email address Subscribe Processing. Get MarTech!

Marketing Analytics Tools 107

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 107

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. Illustration by Gregory Cresnar.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Orb Intelligence

FEBRUARY 4, 2015

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. Company Data Provider Market Overview. Niche Players.

Work Management 40

Work Management Marketing Management Business to Business Reachforce 40

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Let’s jump in! What Is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Businesses get three times as many leads while spending 62% less than traditional marketing.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The results of the survey seem to clearly confirm the value of predictive analytics for B2B marketers.

Analytics 48

Analytics B2B Marketing Planning Tools 48

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Tony Zambito

MAY 23, 2017

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. How should business leaders and CMOs look towards the future, then? 3 Forces Business And Marketing Leaders Will Need To Address.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

KEO Marketing

FEBRUARY 23, 2015

AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. That allows for more richly detailed Analytics reports. Auto-tag your ads.

Adwords 48

Adwords Analytics Marketing Analytics Tools Advertising Benchmark 48

Navigate the Channel

JANUARY 26, 2024

Defining the Basics When you strip away all the complexities and jargon that come with running a business, a sound business model comes down to this: What customer pain point has not been solved? How will my business solve that pain point better than any other business? It can be a real, tangible issue or a perceived one.

Customer Satisfaction 65

Customer Satisfaction FAQ Lead Ranking Customer Surveys 65

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 116

Personalization Practices Allocation Enterprise Management 116

KEO Marketing

JUNE 4, 2015

LinkedIn continues to add more new features designed to support its mission of becoming a critical resource for content marketers, especially those in the business-to-business sector. The latest offering in its rapid succession of expanded tools for marketers is an analytics suite for publishing on LinkedIn.

Linkedin 48

Linkedin Analytics Content Marketing Planning 48

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. Tags: marketing business b2bmarketing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Aberdeen

NOVEMBER 29, 2018

Similarly, in the world of data analytics, the definition of a data lake can vary from business to business and implementation to implementation. And given how data is transforming and challenging business today, the need for the power that data lakes can bring is more important than ever. Reduced downtime.

Class 45

Class Business Analytics Organic Leads 45

ClearVoice

JANUARY 9, 2024

KPIs are the measurements businesses use to determine how effective a specific initiative is and has been. While KPIs are applied to many different aspects of a business, for this conversation, we’ll focus solely on marketing KPIs and how you can apply them to your marketing initiatives. What are key performance indicators (KPIs)?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? Give me a break, you say. You’re a startup.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

The Lead Agency

OCTOBER 23, 2017

Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential. The theory is that marketing attribution can help determine what campaigns are effective in generating quality leads for the business. How to connect your marketing and sales data. CRM integration.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Navigate the Channel

OCTOBER 26, 2023

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and relevant. It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Only B2B

FEBRUARY 12, 2023

Outsourcing is a common practice in many industries, including the B2B sector, and is used by businesses to handle a variety of tasks, including appointment generation. This growth is due to the increasing demand for cost-effective and efficient business solutions, particularly in the wake of the COVID-19 pandemic. from 2021 to 2028.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Valasys

FEBRUARY 13, 2024

It’s no longer just about employing traditional marketing tactics; it’s about adopting strategic approaches that fuel sustainable growth and propel your business forward in the dynamic marketplace. B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Top Rank Marketing

NOVEMBER 15, 2023

As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership. Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

ATAK Interactive

APRIL 9, 2017

For many business owners, once a new site is live, it’s something that they no longer concern themselves with. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. This way, business owners can keep their website up to date, and add their expertise to their website through a blog.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

ATAK Interactive

APRIL 9, 2017

For many business owners, once a new site is live, it’s something that they no longer concern themselves with. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. This way, business owners can keep their website up to date, and add their expertise to their website through a blog.

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

Tomorrow People

MARCH 23, 2021

But now more than ever, you are responsible for business results. But no two businesses are alike. So, how can you know which analytics metrics are most important for you to focus on? Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

sagefrog

JANUARY 31, 2024

AI enables seamless integration and exchange of information across diverse healthcare platforms through advanced data analytics and interoperability solutions—which allows for a more holistic understanding of patient data, treatment outcomes, and operational efficiencies.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Salesforce Marketing Cloud

JANUARY 30, 2024

If you’re unsure, look no further: The percentage of sales method is one of the most easiest ways to calculate forecasts, according to Harvard Business Review. Here’s a simple example: Let’s say a business made $100,000 in the previous year. That’s how Sales Analytics works. Improve your forecasting

Forecasting 114

Forecasting Correlation CRM B2B Sales 114

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base. Global social commerce sales are estimated to reach $2.9

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

ATAK Interactive

MARCH 13, 2017

For many business owners, once a new site is live, it’s something that they no longer concern themselves with. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. This way, business owners can keep their website up to date, and add their expertise to their website through a blog.

Marketing Websites 84

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 84

Inbox Insight

APRIL 28, 2023

By leveraging Targeted Demand Generation tactics, businesses can identify high-potential accounts and engage with them in a more personalized manner, while still maintaining the scalability of demand generation strategies. How else can Targeted Demand Generation benefit B2B businesses?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 94

sagefrog

DECEMBER 6, 2023

Encompassing 30% of projected marketing budgets for 2024 , our data shows that businesses that strategically balance in-person and virtual event marketing witness a significant boost in brand visibility and lead generation.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Valasys

AUGUST 29, 2023

By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Predictive Analytics: Leveraging AI-powered predictive analytics, marketers can identify high-value target accounts likely to convert or engage with the brand.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Vidyard

JUNE 8, 2022

The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business. Resources Used for Business Video Production 2.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119