The Forward Observer

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Christensen, Taddy Hall, Karen Dillon, and David S.

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The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

A specialized business practice suitable for wide adoption. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals. Beyond detailing the practice, this book also upskills business professionals—painlessly.