LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. What I Want.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Organic and paid search campaigns.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 12, 2010

I see two clearly distinct target groups for HubSpot: Small business owners. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Small Businesses. And finally, reporting and analytics show the business results of your activities.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JULY 14, 2009

“Web Portal Software&# rather than “Business Software&# and “Web application usability&# rather than “usability&#. Use “ business intelligence software &# instead of “ click here “ Google uses the link text to figure out what your page is about. 3) Get links. If you monitor conversions (e.g.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

FEBRUARY 17, 2010

In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 24, 2010

Given the complex nature of the B2B prospect lifecycle, building a solution that can properly track these metrics as they relate to your specific business situation is necessary. Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100