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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 109
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14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He strongly believes in aligning data and analytics strategy within marketing departments.

Analytics 246
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Why Your Business Needs a Google Analytics 4 (GA4) Agency

Goodish Agency

Get the most out of Google Analytics 4 (GA4) with help from experts at Goodish. Save time and make better choices for your business. Want to up your analytics game? We're here for you.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

How is a marketer supposed to make the business case for better content marketing? You'll learn: How to measure your content's value - no matter how comfortable you are with analytics and data. How to make a strong business case for industrial content marketing and get buy-in from your C-Suite. and win (or keep!)

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Using data analytics solutions for business decision-making

Data Cleaning/CRM Appending

Businesses know that knowledge is power and that knowledge stems from data. The only issue is that often, businesses don’t know how to utilize the data to change the course of their business and turbocharge their transformation. And there seems to be no dearth of it. That’s our modern-day data paradox.

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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 127
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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era.