Lattice

MAY 24, 2016

For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. in minutes. Figure 1: Create models for different target markets.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. We would be remiss not to thank our amazing participants who took time out of their busy days to share their opinions and thoughts on predictive marketing. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 29, 2015

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment. Organizational support and business involvement is key. More highly experienced enterprises report greater sharing of data and higher levels of automation.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

DECEMBER 9, 2015

Kerry Cunningham of SiriusDecisions recently gave a talk where he declared that in a world of more advanced analytics we actually have to become better storytellers. Fortunately there are those that don’t agree with the above statement.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

DECEMBER 1, 2015

Plan for Predictive – Data science is being applied in all areas of B2B organizations, but those advanced analytics are beginning to make huge differences for marketing and sales teams in a number of different industries. so that you can take advantage of integrations between all technologies in your stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

NOVEMBER 13, 2015

By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. With over 35 data partnerships and scanning more than 100 million websites, we have data on over 150 million businesses. Find High Potential Targets.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

OCTOBER 5, 2016

But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? Business Intelligence was the last successful analytics killer-app in the enterprise. to any Enterprise without any knowledge of the specifics of the business.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

MARCH 15, 2016

How do you know if new-AI is right for your business? b> Intent (this is data about the browsing behavior of your prospects) and c> Activity/Engagement (this is data about the prospect’s interaction with you, as captured in your CRM, MAM, Web Analytics, Transactions, Product usage history, etc.).

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

APRIL 11, 2016

But that is just one example of when having a single model can be a detriment to your business. We’ve seen hundreds of companies deploying a single model when in fact their business is too complex for just one model to truly be predictive. Predictive analytics is a detail-rich practice, and those details matter!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100

Lattice

APRIL 7, 2016

In contrast, a legitimate business analyst visiting your site is a good lead doing research and should be called back. . Don’t exchange quick gratification and glib talk for real impact on your business. For example, the model will naturally know how to avoid.edu email domains, as these leads don’t spend money. Quality matters.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100