Hive9

OCTOBER 14, 2016

The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Marketing data has come a long way. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.

Analytics 100

Analytics Course Marketing Marketing Report 100

Hive9

FEBRUARY 9, 2021

a lack of understanding of how powerful this role can really be in terms of driving business outcomes.”. Caren Fleit, leader in Korn Ferry’s global marketing officers practice, suggests the overall tenure problem could be tied to an organization’s deficiency in proving the true value of the CMO—i.e., “a

CMO 166

CMO Comparison Consulting Marketing Report 166

Hive9

SEPTEMBER 4, 2019

This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.”

Marketing Budget 102

Marketing Budget Planning Marketing Plans Marketing Budget Creation 102

Hive9

JULY 23, 2020

Developed to manipulate numbers, they’re a powerful, effective tool for individuals and smaller businesses that don’t have a ton of moving parts to keep track of. Complexity Disclaimer: It would be remiss of us to say that spreadsheets are simply the enemy.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150