Everything Technology Marketing

DECEMBER 11, 2013

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” This capability requires that your marketing organization be able to perform customer analytics. How might your organization benefit from customer analytics?

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 14, 2010

Marketing Operations to the Rescue – A 5 Step Program I believe this challenge is quite healthy as it provides strong incentives for marketing to become a truly performance driven and business critical function of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

APRIL 8, 2010

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. Time to get ready.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100