Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

AUGUST 13, 2014

Calling it a crime for marketers not to use marketing analytics on the rich data lake available to them, and predicting that CMOs will spend more money on IT than CIOs in a few years, Ren shares with Moneyball for Marketing how marketing analytics produces often surprising insights that dramatically increase revenue.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

MAY 29, 2014

This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Analytics Top of Funnel Marketing Funnels 100

Crimson Marketing

NOVEMBER 5, 2014

So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. Marketing Technology Podcasts'

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

FEBRUARY 4, 2014

.” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

OCTOBER 5, 2015

This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age. Daina Middleton is the Head of Global Business Marketing for Twitter – she runs all marketing for the revenue part of the business globally.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

JUNE 10, 2015

So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

FEBRUARY 3, 2015

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. Effective marketing analytics, Mahoney says, is the key to doing just that. Testing, 1, 2, 3: Or 10, or 100! Peter Mahoney is the CMO of Nuance Communications and General Manager of Nuance Dragon.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

DECEMBER 17, 2015

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

SEPTEMBER 24, 2015

Big Data is often hailed as the most transformative trend affecting business in the current decade. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Neustar helps marketers promote their businesses and IT security professionals protect them.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

AUGUST 27, 2014

Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

OCTOBER 6, 2014

Given the $50 billion that marketers already spend on big data and marketing analytics capabilities annually, the pressure is on to show significant above-market returns for that investment.” ” On the other hand, it’s now the CIOs job to shift IT into “a business-revenue facilitator and enabler. .”

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

JANUARY 9, 2015

Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Ashley joins this installment of Moneyball for Marketing to share his insights about the power of Big Data Integration in Technology Marketing.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JUNE 30, 2015

Customer data should be gathered from your own business intelligence as well as web analytics. Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. .

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

MARCH 19, 2014

This hybrid executive bridges the gap between the CMO/CIO with their business savvy, marketing analytics, and technical. There’s a new c-suite executive on the rise: The Chief Marketing Technology Officer. The post Who Is The Chief Marketing Technology Officer? Infographic] appeared first on. Corporate Marketing Infographics'

CMO 100

CMO Analytics Marketing Business 100

Crimson Marketing

JUNE 4, 2015

The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

AUGUST 19, 2013

A surplus of skilled digital marketers has glutted the workforce, and nearly all successful businesses have already adopted digital marketing techniques. Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article).

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

MARCH 3, 2015

Ken reveals how that earned his company 12 or 13 billion impressions, built trust amongst its supporters and built a case for building a small business owners community as a central pillar of its social media strategy. Ken Wach is the VP of Marketing for the Small Business Group at Intuit. That’s exactly what Intuit did.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

JUNE 23, 2014

Kay Kienast, Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation, is responsible for the global corporate marketing and sales strategy for Xerox’s largest enterprise accounts in the technology and document outsourcing business.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” Marketers are now able to contribute in shaping business through customer experience and product/service development.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

AUGUST 19, 2014

On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

MARCH 18, 2015

Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. Their technologies help marketers rise above the increasing clutter of the web to understand the performance of their content and drive measurable business results. .

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Putting more stress on B2B businesses to produce a great experience everytime.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

JUNE 17, 2013

Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. It is the system that allows for the cohesive bond of varying business group functions to come together. But you have to tear down all the walls within your business first.”

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

AUGUST 2, 2013

” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . “You’re already competing against other businesses when it comes to offers, don’t make matters worse by competing with yourself.” Understand the purchase decision. Make your channels self-sufficient.

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

JANUARY 13, 2015

For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” Evaluate what risks are worth taking .

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Well, smart ones don’t, at least. What are you waiting for? Pizza and payroll.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

JULY 9, 2014

Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

NOVEMBER 18, 2013

This “will help you create momentum, build a community, and ensure that your content factory drives real business results.” ” Analytics provide insight into your content strategy and help you make any necessary improvements to your initiatives. Establish a rhythm. Create a content calendar to help you stay on track.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JULY 23, 2015

A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel. Sales and Marketing coordinate more and work better together to realize real business growth.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

OCTOBER 15, 2015

Negative Comments On Social Are Bad For Business. But you can turn it into a useful source of information and goodwill for your business.” B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . Is it emotionally hard to see critical feedback?

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100