B2B Marketing Traction
JUNE 14, 2013
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. If a business doesn’t have a strategy, then how do they know what is the right track? Therefore, why would they need analytics? They just jump right in and do it!
B2B Marketing Traction
JANUARY 16, 2014
However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. They take a lot of pride in making their imprint on a business or marketing campaign. Egos and “cool designs” can override what is best for the business or even the customer.
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B2B Marketing Traction
MAY 29, 2013
Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. There is a time and place for this, but today – more than ever – it’s important to focus on the business aspects of marketing.
B2B Marketing Traction
NOVEMBER 25, 2013
There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. VP and CMO for Managed Service Provider Continuum.
B2B Marketing Traction
MARCH 13, 2015
One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business. The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget. Understanding of technology.
B2B Marketing Traction
OCTOBER 16, 2015
At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results.
B2B Marketing Traction
MARCH 7, 2014
A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.
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