Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

MAY 12, 2007

56% of users use business email addresses but 46% use non-business email addresses. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa. In addition, don't discount leads based on the lead qualification questions you've asked on a web form.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

FEBRUARY 6, 2008

There is also a business upgrade for $100 a year. Businesses will probably want to purchase the business edition as you'll not want ads on your internal search engine (could be competitors). I haven't tested this out but you can probably use Google Analytics to track what people are searching on and additional data.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

MAY 26, 2007

If you were able to include these comments in the contact record of your CRM, your sales and customer support team can get a better sense of the contact, their business and any issues/opportunities that exist. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 25, 2007

Which business groups are they? - What business titles are responding? Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. Once you ask the question, ask some more questions like the following (geared to B2B): Is it someone in your marketing database that you already know? What type of industry are they in?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. Tags: business blog lead generation Sales process. This post focuses on using blogs for lead generation.

Lead Generation 100

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Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Would you ask them about the key aspects of their business and what their annual revenue is? Here are some quick tips from the experts - Google that is - on how to improve your landing pages. I found #4 interesting: "Using qualifying copy". What does that mean?

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100