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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Monitoring website traffic is another great way to track the ROI of your content marketing. Having a sound SEO strategy will help drive traffic. How many new followers are you receiving?

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Key Performance Indicator (KPI)

ClearVoice

Has there been an increase in site traffic? Website traffic. Consider not just the numbers but where the traffic is coming from. Key performance indicators will differ from business to business, but to determine what’s right for you, follow these steps: Define your content marketing goals. What will you tell them?

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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. Put industry-leading content to work for your brand.

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6 Key B2B Marketing KPIs to Measure

Oktopost

Website Traffic. Google Analytics is one of the easier ways to measure traffic, and it can tell you your total traffic numbers, how many new visitors you’re getting, and also show you where those visitors are coming from. By setting up landing pages and confirmation pages, you can use Google Analytics to track this KPI.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

But now more than ever, you are responsible for business results. But no two businesses are alike. So, how can you know which analytics metrics are most important for you to focus on? Drive traffic and build awareness. Is the traffic mostly generic? The answer may be deceptively simple.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. June: Take a Good, Hard Look at Your Analytics.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. M-commerce retail sales in the U.S.

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