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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Connect with HubSpot :

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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20 Variables Every Marketer Should Be Testing

Hubspot

We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Can you generate more traffic from a long tail keyword than you're generating from a more general keyword? Connect with HubSpot : Image Credit: [F]oxymoron.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Use Inline Personalization to personalize your site’s written content to better connect with the lead? Does every person connected to this process fully understand why it is important? Does sales have access to your marketing analytics and insights for the leads handed off? Do they know how to use the tool?

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. This blog post takes you from start to finish on creating an ebook. Editorial Calendar.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics?