Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. Analytics, my friends. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users. Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. Within Individual Articles.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

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Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

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Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

SEPTEMBER 7, 2011

To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 22, 2011

Better Align Content With Relevant, Targeted Offer CTAs. If you want to generate leads from your blog, you should understand the importance of calls-to-action, and you should know to place one on each and every blog post you publish. Take a look at your arsenal of blog CTA and the offers they reflect.

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Hubspot

JANUARY 25, 2012

to every email you send so recipients are encouraged to share your email content with their personal networks. On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook.

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Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

AUGUST 17, 2012

In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Perhaps an intern could research data for a new blog post, look for trends within your customer base, or dig into some raw data to present to your team. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Connect your blog to Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

seo.co

NOVEMBER 8, 2021

Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Likeable Blog. The Moz Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). PointVisible).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

seo.co

MARCH 8, 2020

Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Likeable Blog. The Moz Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. 13 Brands Using LinkedIn Company Page Features the Right Way ". "

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High Quality Lead Blogger Lead Scoring Lead Ranking 28

SmartBug Media

NOVEMBER 18, 2022

Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Dynamic Content Email Tests. Sup with that?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

WebMarketCentral

APRIL 27, 2009

Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. 4 Quick and Simple Ways to Increase Page Views on Your Blog by Problogger A short but helpful post from Skellie with some quick and easy ways to make your blog stickier. ("End

Best Practices 20

Best Practices Business Adwords Blogger 20

Leadspace

SEPTEMBER 14, 2019

Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. – Content Marketing. – Social Media Marketing.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool. 12) Be identifiable.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 7, 2020

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. More than 800 posts have been published here over that period. Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Hubspot

SEPTEMBER 17, 2018

For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. 2016 saw a surge in the popularity of video as a content marketing format. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

SEPTEMBER 26, 2013

Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. The Business Advantage of Good Content Marketing.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Webbiquity

FEBRUARY 11, 2014

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS. A page-relevant unique meta description? SEO Strategies for People that Hate SEO by Search Engine Guide.

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Tactics SEO Tips Keywords 100

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. What About Slide-In CTAs?

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. Read on if you want to start ensuring that every post you publish has the best CTA it can have. 4) Subject Matter of Blog Post.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. This post can help you become more agile. Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. But if you're just creating content and lack the right tools and technology to back up your efforts, you'll soon find you've hit a traffic wall.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Google Analytics. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40