Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free).
Writing on the Web
MARCH 28, 2012
Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications.
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Writing on the Web
AUGUST 13, 2014
” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Hey, I can dream, can’t I?
Writing on the Web
AUGUST 23, 2011
This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. I wrote about that here: Educate Your Readers , about the four different learning styles of blog readers.
Writing on the Web
NOVEMBER 7, 2012
Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Update an older post.
Writing on the Web
AUGUST 19, 2011
Remember the 4 E’s of Better Business Blogging ? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging.
Writing on the Web
SEPTEMBER 26, 2012
Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. But the real successful bloggers pore over their results and tailor their blogs accordingly. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Image credit: wikipedia.org.
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