Biznology

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Influencer marketing should not be about collecting influencers

Biznology

And you don’t need to burn out all your frequent flier miles to become chummy chums with influencers, either, you just need to make the logical leap of faith that there are real people deserving love, attention, and respect. ” Influencers are people too. Well, you can and you certainly need to.

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Are you a social media marketing hunter?

Biznology

If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. That while foraging will feed a family and trapping can feed your tribe, you’ll need to hunt if you want to feed a village.