6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
Hubspot
DECEMBER 16, 2013
According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Lack of budget (43%) and buy-in (38%). Lack of Budget and Buy-in. 1) Start small.
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