Remove budget survey
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. These terms signal higher purchase intent.

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[Research Round-Up] ABM, Marketing Spending and Next Generation Events

B2B Marketing Directions

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

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Marketing Self-Awareness: 5 Ways to Prepare for the Emerging New World

Brandpoint

One global survey by McKinsey & Company tracking consumer sentiments during COVID-19 indicates as economies begin to open, the world feels the squeeze of COVID-19: Optimism is higher among economic powerhouses, led by India (56%-plus), China (52%-plus), and the U.S. (33%-plus). Or compare year-over-year results in Google Analytics.

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

Whilst the movement from invasive ads to subtle content may be the main trends, outbound still has a place in marketing strategies, and can be valuable and beneficial if used in the right way. Trade shows. Are there benefits to deploying both types in your strategy? TV and radio ads. Banner and display ads. Pop-up ads.

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Live vs virtual events: how to decide what’s best

SpotMe Blog

3 What’s your budget? Budget is a key factor when it comes to deciding between live vs virtual events or hybrid. . So bear that in mind, especially with recent budget cuts affecting event professionals worldwide. . On the other hand, virtual events allow for much more cost control and customization to fit within your budget.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.