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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Logistics also can be complicated.

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Social media management services: 9 agencies your brand should check out

Sprout Social

We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. Full Blast Creative.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research. United States License.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100
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Marketing Content That Sells

The Effective Marketer

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ). Tweet this Stat ).

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Was the last trade show really effective? Was the last trade show really effective? Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? What is the summary?