SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? And it’s not a trend worth missing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Brandpoint

JUNE 17, 2020

Online activities will continue to be strong, but only a few markets (grocery, entertainment and personal care) appear to be thriving. consumer behavior and plans post crisis. We came up with a plan to work with every partner, starting with paused accounts, re-engaging with them at no cost. How can you help your customers now?

Work Management 105

Work Management Marketing Management Lead Ranking Planning 105

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

Cost Per Thousand 137

Cost Per Thousand Advertising Agencies Paid Search Agency Planning 137

Inbox Insight

APRIL 12, 2020

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? The truth is, inbound and outbound marketing don’t have to be enemies. What is outbound marketing? Trade shows. What is inbound marketing? Pop-up ads.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hinge Marketing

FEBRUARY 2, 2022

In years past, much of the education would have occurred at trade shows, conferences, or special events. In the High Growth Study 2022: Technology & Software Edition , we saw that these high growth firms leveraged a key advantage in four areas: Talent, Technology, Marketing, and Strategy. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

The Effective Marketer

FEBRUARY 22, 2011

WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Reply WordPress Plugins for Marketers | WordPress News says: February 26, 2011 at 10:29 pm [.] Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. What is the summary?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. Social Selling Hits its. It’s simple, really. People don’t buy into products anymore, they buy into the people backing them.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Hubspot

MAY 18, 2015

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 309

Marketing Budget B2B Marketing B2B Planning 309

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Get MarTech! In your inbox.

Enterprise Management 116

Enterprise Management Marketing Management Budget Programs SIC 116

Circle Studio

NOVEMBER 21, 2019

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

SalesIntel

FEBRUARY 7, 2024

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. Integrations: Ensure that the application is compatible with your marketing stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Hinge Marketing

FEBRUARY 10, 2022

Findings from the new High Growth Study 2022, Accounting & Financial Services Edition , reveal specific trends in the industry and 4 key advantages that are propelling high-growth firms ahead of the competition. While the shift toward digital marketing techniques continues, more opportunity is still at hand. Purchase access here.

Marketing Budget 91

Marketing Budget Work Management Marketing Management Marketing Automation Services 91

Parse.ly

FEBRUARY 3, 2021

I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies for 10 years now. It’s been pretty cool to see how businesses use technology and data to inform different aspects of their go-to-market strategy. .

Organization 52

Organization Budget Programs Marketing Budget Content 52

SpotMe Blog

MAY 4, 2021

Trade shows. You might have all the perfect speakers, content, and experiences planned — but do you have the right platform and technology to deliver it? And don’t forget about security and analytics. Planning a Conference? This year it offers its first all-digital show. Influencer Marketing Conference.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Parse.ly

FEBRUARY 3, 2021

I joined the team at the start of this year and am excited to help grow the company and spread the word about content analytics! I’ve been doing marketing for B2B tech companies for 10 years now. Join me here on Parse.ly’s blog for content marketing tips and tricks that I’ve picked up along the way.

Organization 52

Organization Budget Programs Marketing Budget Content 52

Valasys

MAY 29, 2020

The B2B marketing landscape has evolved in recent years to be completely digitized. According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Hubspot

AUGUST 13, 2018

For example, if you notice your team is trending 35% below quota, you can figure out what’s going on and course-correct. Maybe your competitor has started an aggressive new discounting campaign, or your new sales comp plan unintentionally encourages bad behavior. Suppose your sales forecast predicts a 26% increase in opportunities.

Forecasting 91

Forecasting Top of Funnel Work Management Sales Cycle 91