Webbiquity

NOVEMBER 18, 2014

“I spend about a third of my day in front of a white board, with my team brainstorming different ways we can solve a problem,” says Dean Malmgren, a Data Scientist and Partner at Datascope Analytics. Web Analytics' That’s a very collaborative thing.”. Top-notch data analysts look for the meaning—the “why”—behind the numbers.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Customer Experience Matrix

OCTOBER 22, 2013

CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Baking in analytics from the get-go is a winning strategy. Kate Maddox. Digital Edge.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

KoMarketing Associates

MARCH 21, 2013

This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Website Reporting: Web analytics again plays a key role in this process. Customer Service: Evaluate customer service data to understand common problems and challenges with products and solutions.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Webbiquity

FEBRUARY 14, 2010

The company’s original focus was on web analytics. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. The marketing automation market as a whole is still in early stage growth mode.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Buzz Marketing for Technology

MARCH 23, 2011

Many BtoB organizations these days are spending time and money. To read about more clever ways to strategically plan online media, check out this FREE eBook on the 5 new tricks for media planning. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media – the Next Frontier!

Media 100

Media BtoB Paid Search Agency Social Media 100

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Analytics (measuring marketing effectiveness). Engagement (delivering value-based content through the right channels).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. Marketing keeps you in sales.” He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. BtoBmagazine – BtoB Online – The resource for # marketing strategists. You should also follow their co-founder @ JonMiller. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

AUGUST 3, 2011

Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hinge Marketing

JANUARY 14, 2015

Litmus Email Analytics reports worldwide data on email client popularity. According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference , June 24, 2009. Why are these the hottest topics during 2009? Did we get it right? Are there some missing? Lead Nurturing.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Adobe Experience Cloud Blog

APRIL 26, 2011

With the invention of tools such as Marketo’s Revenue Cycle Analytics, marketers now have the power to take more control over the revenue process and predict dollars that will be generated from today’s campaigns quarters into the future. Tailoring your emails like this, has been proven time and time again to increase email marketing success.

Class 48

Class B2B Marketing B2B BtoB 48

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

The ROI Guy

JUNE 22, 2010

Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. This got me thinking. What will the biggest change agent be over the next 10 years?

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

WebMarketCentral

NOVEMBER 17, 2009

The company's original focus was on web analytics. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Tableau Augmented Analytics @tableau Use AI to interact with data at a contextual level and discover audience insights.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. by BtoB Magazine. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Hubspot

AUGUST 27, 2012

of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketers can't be running from a blogging CMS, to a social publishing tool, to an analytics tool all day. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Sally Falkow reports research on new influences in the B2B buying process (e.g., The best 159 social websites by Populair.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Ambal's Amusings

AUGUST 27, 2009

He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” ” Mac McIntosh's Tip. Also, you need to have content that is relevant to everyone involved with the purchase of your product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

Customer Analytics. BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. Significantly because it helps companies look at their customers as real people and not just a set of leads and numbers that need tracking and processes.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. BtoB Magazine ). BtoB Magazine ). B2b marketers believe social media is critical to organic search success. Marketing Charts ). In the U.S., MediaPost ). But in the U.K.,

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100