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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Partner with a reliable data broker. A broker can introduce you to the most productive prospecting data sources and lists. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

Gather Analytics. Presenting the perfect marketing analytics stack to a prospective buyer will increase the likelihood of closing the deal, and at a much higher rate. Presenting the perfect marketing analytics stack to a prospective buyer will increase the likelihood of closing the deal, and at a much higher rate. Get a Broker.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Brokers or agents arrange transactions in exchange for a commission. What is the difference between channel sales and direct sales?

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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Respecting privacy and data protection laws is crucial when sharing information and analytics. You can always turn to an agency for help finding your perfect creator partner.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?

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The cookieless mobile world: how advertisers can stay competitive

illumin

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. The apps on mobile devices would track the user’s information (such as location and online behavior) which would then be sold to data brokers and third-party data assets without the users’ consent.