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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

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A Social Media Measurement Dashboard; One Approach

NuSpark Consulting

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. The more blogs and books you read on the subject, the more confused you probably get. This post includes a sample dashboard based on our real world approach to social media clients.

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A Social Media Measurement Dashboard; One Approach

NuSpark Consulting

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. The more blogs and books you read on the subject, the more confused you probably get. This post includes a sample dashboard based on our real world approach to social media clients.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We analyze the ROI of each one. We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Understanding. Creating.

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Evaluate Your Account-Based Marketing: 5 Crucial Metrics

Albacross

In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Next, you need to evaluate which of your individual ads are performing best. Branding impact.

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Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

Here’s a sample output from reverse engineering Google: The resulting lists hint at what words or categories to cover when developing new content around your reverse-engineered keyword. Extracting that hidden gem of insight can point you to courses of action with a high ROI. Google, Facebook, and Uber). cspenn Click To Tweet.

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How to Obtain (or Write) Powerful Testimonials

ClearVoice

LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. Example : “Very good meal,” is not a strong testimonial for a private chef looking for VIP event bookings. On social media. In proposals.