Hinge Marketing

MAY 14, 2019

To uncover differentiators. In our latest research study , we found differentiation to be the #1 marketing priority of high-growth professional services firms. But differentiation is not so easily achieved. They aren’t effectively differentiating their business and are forced to compete on price. Happy branding!

Studies 94

Studies Research B2B Marketing Brand Identity 94

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle? And what does that have to do with a woozle?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Single Grain

JANUARY 6, 2020

Book My Free Marketing Consultation. Book My Free Marketing Consultation. Predictive analytics : AI and ML analyze past data and predict which prospects are likely to convert, as well as churn rate and customer lifetime value. Book My Free Marketing Consultation. Customer Service/Support. Procurement/Spending/Sourcing.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Martech Advisor

DECEMBER 24, 2019

Exceptional Customer Experience is what differentiates your brand from your competitors. Learn More: Customer Experience: A Key Brand Differentiator. Masaaki Imai, the founder of the Kaizen Institute, wrote the book KAIZEN™: The Key to Japan’s Competitive Success ( McGraw Hill), thirty years ago.

Ideal Customer Profiles 70

Ideal Customer Profiles Marketing AI Work Management Marketing Management 70

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84