article thumbnail

Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. There is a method to writing this way, and the book explains how.

article thumbnail

The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. This growth reflects the growing importance of data analytics in today’s business environment.

article thumbnail

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

article thumbnail

Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

Analytics 212
article thumbnail

Marketing Technology Buy The Book

Webbiquity

And marketing technology can help, from ideation and research through production, promotion, and analytics. This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” ” — Shelly Kramer, CEO, V3 Broadsuite.

Buy 203
article thumbnail

Books I’ve Been Reading

Biznology

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” [KJ – a short bundle of interesting perspectives and analytical frameworks + two use cases re his work with Salesforce and Microsoft.].

Bundling 163