Do Personal Passions Make You a Better B2B Blogger?
B2B Memes
AUGUST 31, 2010
Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. It can be an effective approach, but it’s not without landmines. Tell us more!
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