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10 metrics to track influencer marketing success in 2024

Sprout Social

One person can see a post multiple times, so the impressions will always equal or exceed reach. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service. Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback.

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How to Promote Your Website for Free

Optinmonster

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Well, you can actually look for lead magnet ideas in Google Analytics.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. These were our ICPs.

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Keeping a travel blog afloat during a global pandemic

ConvertKit

Gabby is not a “stay there” kind of person. She was terrified of flying by herself, afraid of not knowing the language, and fearful of being the only Black person she’d see on the trip or in the country (she was). Next, she took a short press trip to Savannah, Georgia. With her dad in the military, Gabby moved often as a kid.

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Three Steps to a Better-Performing About Page

Moz

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

It lives in a very competitive food content space – everything from TV channels devoted to the topic to websites as well as countless bloggers and vloggers. To discover the resistance factors, explore your analytics (when do they stop reading, what topics or headlines don’t engage them sufficiently so they don’t click through, etc.)