Analytics, Blogger and Marketing

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics.

Analytics

Analytics Best Practices Blogger Banner Ads

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

JULY 1, 2009

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

B2B Marketing

B2B Marketing B2B Blogger Tagging

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. Content Marketing: How do you write to entertain readers?

RSS

RSS Best Practices Business Blogger

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker

OpenTracker LeadGenesys LEADSExplorer ReadyContacts

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Search Marketing and Microsoft adCenter. by Search Marketing Standard Uh, no.

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Excellent Podcast on Interactive PR

WebMarketCentral

DECEMBER 4, 2007

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements.

PR

PR Buzz Blogger Press

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

TopRank Best List of RSS Blog Directories to Submit Your Blog and Feed by TopRank Online Marketing Blog An outstanding list of blog directories, RSS and ping sites to help spread the fame of your blog. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort.

RSS

RSS Best Practices Business Blogger

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: WordPress Tools and Tips

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot

Blogspot Tips Tools Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry. SEO social media interactive PR?

PR

PR Best Practices Blogger Copywriting

Best of 2008: Website Design

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design

Design Marketing Websites Best Practices Microsite

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. A short but useful reminder, particularly for B2B technology marketers. No flashing whack-a-mole banners.

Best Practices

Best Practices Web 2.0 Paper SEM

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Pitch an influential blogger on the story. Got something to tell the world?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here.

Tools

Tools Best Practices Web 2.0 Digg

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

Ning Marketing 2.0 The Marketing 2.0 Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi.

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO

SEO Best Practices PR PageRank

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Resources to improve your Internet marketing skills? 10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!" Specialty search engines? The story behind LOLcats? Find music online?

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Google and the Parable of the Turkey

WebMarketCentral

JULY 22, 2008

The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. The farmer would point out that he's making an honest living, providing a valued product in the market.

Google

Google Wikipedia Contingency Planning PPC

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools

Tools Best Practices SEM Adwords

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

OCTOBER 21, 2009

A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Maybe a cool application for online project management? Low-cost video production?

Enterprise Management

Enterprise Management Tools Marketing Management Best Practices

Google Drinks a Fighting Problem

WebMarketCentral

MAY 27, 2008

I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern. on the Conversation Marketing blog. Google is screwed up. Yes, our friend Google is in need of.an intervention. Or Britney.

Google

Google Marketing Analytics Tools Lead Scoring Lead Ranking

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others.

Tools

Tools Best Practices Web 2.0 Adwords

B2B Marketing Zone

WebMarketCentral

Best of 2007: Web Analytics

New Hub Site Focuses on B2B Marketing Intelligence

Webinars

Trending Sources

B2B Marketing Fast Fixes

Webinars

Best of 2008: Blogging for Business, Part 3

Getting More Out of Each Click with "Post-Click Marketing"

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Excellent Podcast on Interactive PR

Best of 2008: Blogging for Business, Part 2

Best of 2008: Blogging for Business, Part 1

Best of 2008: WordPress Tools and Tips

Best of 2008: Interactive PR, Part 2

Best of 2008: Website Design

Best of 2007: Miscellaneous Marketing Stuff

Best of 2008: Social Media Optimization, Part 3

Best of 2007: Cool Online Tools

Best of 2007: Web 2.0 Sites

Best of 2008: Social Media Optimization, Part 2

Best of 2008: SEO Guidance, Part 3

Best of 2008: Random but Interesting, Part 1

Google and the Parable of the Turkey

Best of 2008: Cool Web Tools, Part 2

Best of 2009 (So Far): Cool Web Tools, Part 1

Google Drinks a Fighting Problem

Best of 2008: Cool Web Tools, Part 3

Stay Connected