Chris Koch

article thumbnail

What are your best practices for "recession marketing?"

Chris Koch

Okay, so I’m not an “A-list&# blogger. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. How are you doing that?

Practices 100
article thumbnail

What are your best practices for “recession marketing?”

Chris Koch

Okay, so I’m not an “A-list&# blogger. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. Now we do have some research data about the impact that the recession is having on marketers and actions they are taking. How are you doing that?

Practices 100
article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com). startups.com).