Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Hubspot

AUGUST 20, 2020

For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. This is one of the most common blog post formats for business bloggers. Examples: How to Write a Great Email Signature [+ Professional Examples]. The Comparison Post.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

ConvertKit

SEPTEMBER 9, 2020

You feel completely overwhelmed at the thought of writing your newsletter and sending it to your subscribers each and every week. All you need to do is enter both of your subject lines when writing your email newsletter: A/B test your email subject lines automatically in ConvertKit. Write enticing preview text. The only problem?

Newsletter 116

Newsletter CAN-SPAM Opt-out Click Rate 116

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

OCTOBER 23, 2012

Writing that “Twitter provides an opportunity to mix structure and spontaneity in your business communication,” Brad Shorr offers guidance on scheduling tweets without going overboard on automation, from picking the right scheduling platform to categorizing the content you want to tweet to using repetition (carefully).

Paid Content 100

Paid Content Twitter Tactics Tools 100

Optinmonster

NOVEMBER 15, 2022

Here’s an example of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral. Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them. For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 10, 2014

He may be outlining a brand new campaign, or writing and editing copy for the company site. He might write a sales page or two, as well. If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. After all, writing is her base profession. You can see he wears a lot of hats.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Start by taking a sample of your best clients.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

AUGUST 7, 2019

You might need to offer a small incentive (like a coupon or free sample product) to convince them, but their answers will be valuable for your buyer persona research. Mark should create two buyer personas – or detailed descriptions from sample customers – based on these profiles. Writing a blog to share his progress as a founder.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Hubspot

JUNE 21, 2018

Well, customers could write you off in a matter of seconds if they don’t find your website useful and easy to use. The end result might be a content inventory, a sitemap with suggested navigation, or sample user flows that reveal how visitors move through a site. That’s why UX matters so much. Source: Adobe Blog. Conclusion.

Design 77

Design Work Management Marketing Management Deliverability 77

Hubspot

JULY 21, 2015

But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28