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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In it, you’ll learn the basics of channel sales and how it can work for you. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. Franchisees.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100
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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

” It’s work to really go through that process of identifying “where do we think the best investments are for what we want to achieve?” We can’t quantify what went into everyone’s decision-making process. Laughs] It would be nice if it worked that way. Unfortunately, it does not.