Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Social Media Case Studies – The Crack of the Stat. Louis market on a 60-day trailing basis.

Case Studies 139

Case Studies Case Study Social Media Studies 139

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Optinmonster

APRIL 4, 2024

Download your lead magnet content. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. Education and income.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike. How-to posts are favorited by bloggers and readers alike.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Data Gathering and Discovery.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. It collects data about the content you create, how people interact with that content, and the size and composition of your network.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

BenchmarkONE

MAY 7, 2020

What’s the most important ingredient in a recipe for successful content marketing? . You need a good team to produce good content. . However, your marketing budget is probably not unlimited, and you can’t have a small army working 24/7 to generate content. That’s where effective content marketing tools can help. .

Marketing Automation Services 80

Marketing Automation Services Promotion Budget Programs Marketing Budget Creation 80

BuzzSumo

JANUARY 19, 2021

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We also know what to focus the content around.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. What kind of content would they share on their personal Twitter or send in an email to a colleague?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Leadspace

OCTOBER 9, 2015

My colleague Damon featured me on an episode of our podcast, Leadspace Radio , discussing how to create a content marketing plan for a B2B startup. One of my key pieces of advice is to create content once and adapt it for as many media as possible. Our content drove 129 leads last month, resulting in $3.2M Also Dreamforce.)

Planning 48

Planning Inbound Marketing Marketing Plans B2B Marketing 48

Hubspot

AUGUST 20, 2020

This is one of the most common blog post formats for business bloggers. Format: List of similar items or content. Another very popular blog post format, the list post (commonly referred to as a "listicle"), is characterized by content organized in a list. 10 Social Media Calendars, Tools, & Templates to Plan Your Content.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. How to Use SEMrush.

Keywords 78

Keywords Paid Content Traffic Research 78

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? We've learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. Here’s what I found. Socialnomics blog by Erik.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Single Grain

FEBRUARY 17, 2022

Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . Single Grain has one of the best SEO and content marketing teams in the industry to improve organic traffic, leads, and conversions. Let's begin!

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Include CTAs to Relevant Content in the Description 5.2 Tailor Your Video and Your Message to the Buyer Persona 1.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content? NOW WITH MORE!

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Convince & Convert

OCTOBER 14, 2015

If you’re blogging, sharing your content on social media just makes sense. So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Publish Better Content Than Anyone in Your Niche.

Traffic 159

Traffic Social Media Custom Publishing Marketing Analytics Tools 159

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

OCTOBER 16, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. SEO places a premium on high-quality content that's updated regularly. Click here to download your free guide right now!

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

FEBRUARY 11, 2013

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Make your content really vague.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28