B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines. (Too

Blogger 100

Blogger Personalization B2B Comparison 100

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

Webbiquity

MAY 24, 2016

The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Stevens & Tate

JULY 25, 2022

Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is. SEO Strategies Should Never Be Set In Stone.

SEO 132

SEO Optimization Tips Lead Scoring 132

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. Engagement analytics. Hence, engagement analytics is an ABM metric that measures relationship quality, not quantity.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Contently

DECEMBER 11, 2017

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. ” Create content for humans, not search engines.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? This brings us to the question of whether to start with personas or topics?

ROI 100

ROI Content Marketing Generation Planning 100

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. Outsourcing Content Marketing. There are a number of marketing tools and platforms available to make the content creation process simpler.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Hubspot

DECEMBER 2, 2020

billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers. Learn About Your Personas. If your overall business goal is to learn more about your target markets or buyer personas, using different social media sites can help you do this.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro. Collaboration.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

Hubspot

DECEMBER 10, 2018

You have ample opportunity to think by yourself, and craft content alone with little interruption. I may be biased, but being a blogger lends itself well to an introvert's desired lifestyle. A web copywriter is often required to write more technically, and less creatively, than a blogger. Best Jobs for Introverts. Copywriter.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Engagio

NOVEMBER 19, 2020

No need to read through a stack of posts from a dozen bloggers. The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. content and offers). Account engagement by persona. Web analytics. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ’” — Rick Song , co-founder and CEO of Persona 3. In B2B, it always starts with hand-to-hand combat. Cold outbound works—if done creatively. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Mateo, CA – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. If you choose to do this, you can use a CMS (content management system) to do so. Keyword research is an extension of buyer persona research.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Your partners might use analytics to discuss where they need more support or training, or to benchmark where they stand against other partners. Below are a few examples to help illustrate this point.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Outlining your personas is a vital part of planning your social media presence. What motivates them?

Social Media 28

Social Media Planning Media Buyer Personas 28

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Expand your reach with gated content. Here’s how.

Budget Programs 351

Budget Programs CMS Development Content Marketing Industry CMS 351

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. The two most important words in social media should be “so what?”

Case Studies 139

Case Studies Case Study Social Media Studies 139

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Many online event platforms feature built-in analytics so you can search through each attendee’s data for lead scoring purposes.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. If you’re up to date with your buyer personas and you have customers or prospects interested in philanthropic endeavors, shine a spotlight on your annual charity event and weave that story into communications with those individuals.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

Hubspot

AUGUST 21, 2014

You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Do you want to see what content someone viewed before they became a customer?

Lead Ranking 28

Lead Ranking FAQ Marketing Qualified Leads Top of Funnel 28

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. White Papers are Influence Kings, But Need Persona. Powered by Blogger.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40