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Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

Successful marketing is no longer only about the top of the funnel and acquiring customers – it’s about acquiring customers who are going to stick around. Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Lincoln Murphy. David Skok. Jason Lemkin. Dave Kellog.

Blogger 119
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The Ultimate List of Marketing Podcasts

Zoominfo

This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik.

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The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation. Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting).

CMO 75
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Influence in social media: how to find the top bloggers by blur Group. Why Not Be The CMO Of Everyone?

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

Tools like Google Analytics can see all of the online interactions that each user had with a business. Speaking of mobile, it’s hard to deny the impact of mobile usage on not just marketing but every aspect of consumer behavior, according to Matt Reid, CMO of EZ Texting. Complete Funnel Visibility and Reporting. White Papers.