Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Marketing Analytics 12. Content Marketing 1. Name recognition will rule.

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Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Marketing Analytics 12. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. I’m analytical. I started my career in analytical disciplines. Although my focus on numbers has evolved, in business, information still fuels me. I am not a heavy consumer.

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Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own.

Social Marketing 100

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Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

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Digital B2B Marketing

JULY 12, 2011

It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members. Is your business constantly moving towards its purpose? Nearly any measurement, even revenue, can blind a business to true purpose over time. [If What’s Triberr? I let measurement trump purpose.

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