ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. Christopher Hosford is a frequent guest blogger for ViewPoint.

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Baking in analytics from the get-go is a winning strategy. I know what you’re thinking, you’re saying to yourself, “Is he serious?”

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together.