Social media ROI sucks! (Or, you can prove anything if you send out a survey)
ViewPoint
MARCH 6, 2014
It’s one of the key means of distributing marketing content and messages, plays nice with other channels and—as we get better at understanding the links between sentiment, online behavior, and predictive analytics—will begin to offer more clearly measureable ROI. Christopher Hosford is a frequent guest blogger for ViewPoint.
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