Webbiquity

NOVEMBER 23, 2021

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. You filled a page with keywords, and your website would rank number one. Is your website secure, quick, and mobile-friendly?

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

NOVEMBER 21, 2021

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! The Deal: Get 25% off; see the website for details. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. appeared first on B2B Marketing Blog | Webbiquity.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JANUARY 28, 2022

This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website. You can track SEO rankings using tools like SEMrush , which will show you how your website performs in the search engine results pages for specific keywords. Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. With no further ado, here’s the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Don’t ignore the rising power of voice search.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. Using Site Analytics and User Behavior Metrics to Improve UX. This information will typically come from site and ecommerce platform analytics tools. Guest post by Eleanor Hecks.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. After that, use analytics and split testing to make it best in class.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. You don’t have to always do a quiz on a website. Content upgrades are lead magnets you create for specific blog posts. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

MARCH 30, 2021

If your offering, messaging, and website content don’t speak to the buyer’s intent (what your ideal prospect is looking for), you won’t grab the visitor’s attention and spark an interest in your offering. In order to attract more prospects and generate better leads, your website content has to become more conversational.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. You can separate your email recipients into groups according to the form or survey they filled out on your website. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JULY 21, 2020

to extract insights from analytics or generate leads). Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle. Jimdo is a super-easy website building platform for small businesses. Fortunately, no!

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

MARCH 5, 2020

The domain of technical SEO pro is rife with a whole host of different SEO tools , all proclaiming to offer crucial insights into the technical health of your website. Automated Google Analytics data, including: Page load times. The Google Analytics connector. Create your Google Analytics Data Connector. Duplicate URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Webbiquity

NOVEMBER 22, 2022

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! Web Analytics Tools. The Dates: Now through November 28th.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

OCTOBER 21, 2020

This means the website, blog posts, videos, ads, email messages, and apps must all be aligned. One allows users to find the brand by targeting keywords entered into search engines, while the other is aimed at the target audience on social media and websites no matter where they are. Visual Branding. Technology.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

MAY 8, 2018

Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. To best prepare for the new indexing scheme, all businesses should have a mobile version of their websites. Mobile Friendly Practices. Mobile Friendly Practices.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How to Add Google Analytics to a Facebook Page Tab by SitePoint.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

MAY 24, 2018

Make blogging a regular activity. 82% of marketers who blog daily reported acquiring at least one customer through their blog (compared to 57% of marketers who blog on a monthly basis). The post 27 Actionable Content Marketing Tips [Infographic] appeared first on B2B Marketing Blog | Webbiquity.

Tips 239

Tips Content Marketing Lead Scoring Lead Ranking 239

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JULY 30, 2020

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event. You should plan to have a few things ready before you do.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

JANUARY 20, 2021

In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful. falls under these privacy regulations. And not just that. Get Rid of Data You Don’t Need.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

MARCH 17, 2020

You show them the product on offer, attract them to your website with a great price, and make the sale. Due to this, having some kind of automated system in place to analyze order data and apply predictive analytics to future orders is almost essential for large B2B suppliers. appeared first on B2B Marketing Blog | Webbiquity.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

OCTOBER 15, 2019

Every startup should have at least two basic tools in place: Google Analytics: While Google doesn’t provide official numbers, estimates are that Google Analytics (GA) is installed on 55% of the top one million websites, and 53% of the top 10 million. And with good reason.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

NOVEMBER 28, 2023

Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience. Now, apply data analytics. That’s a hard truth in B2B sales.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

NOVEMBER 19, 2019

It’s clear from my analytics that this blog has the smartest readers on the planet. Doesn’t cost you any more, helps support this blog (thank you!). Website Design. Convert website visitors into subscribers and customers. You want to be the expert your company or clients turn to. Video Editing.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

JUNE 13, 2023

Analyze each data segment to identify: Purchase patterns Cart history Engagement rate Conversion rate for each website visit Categorize your customers based on demographics including: Age Gender Location Hobbies Ethnicity and religion A detailed analysis of online customer data will help guide your efforts at building strong personalization.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

SEPTEMBER 10, 2020

Webmasters can submit up to 10,000 URLs a day for most websites. This improves the chances of Bing immediately crawling, discovering, and indexing your website content. When other credible websites link back to your website, this also makes it more likely Bing will fully index your site. What’s the engagement like?

Practices 187

Practices Organization Best Practices Content 187