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Understanding the Value of Your B2B Newsletter

Adobe Experience Cloud Blog

  Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. will cause you to not get true open data.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Spending time in Google Analytics or your CRM’s reporting structure is not wasted time. Here are some things to look for: What three topics are getting the most traffic on our blog? The fundamentals of inbound marketing are: Emailing your list (newsletters and nurturing emails). It doesn’t matter where you are, press on.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

A great place to start is with your website—from your home page, to your blog, and to your landings pages—this will help with SEO and encourage prospective customers to convert. Consider including video in your press releases, newsletters, and sales assets you send. How will you measure performance and ROI?

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29 Best Email Automation Tools to Transform Your Business

Optinmonster

With RafflePress , you can host these contests on your own blog and social media platforms. If you’re looking for a solid, trusted email newsletter service that’s been around AND has killer support, AWeber is where it’s at. Learn how to create an email newsletter with our guide! Click here to get started → 2.

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How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. He decides it’s time to sign up for Contently’s weekly newsletter.

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How to Build a B2B Content Library: A Beginner’s Guide

Adobe Experience Cloud Blog

To audit the consumption of the content on your website, Google Analytics is a go-to tool. Signing up for newsletters? Hootsuite is just one example of a company that monitors what’s said about your brand and your competition with real-time social analytics to give you insights you can turn into content. Evaluating Metrics.

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5 Golden Rules for Your Next Content Marketing Hire

Contently

I always press interviewees to tell me their impression of our content and what they’d do to improve it. If they come up blank, it means that they either didn’t do their research or don’t have strong analytical skills. Don’t worry if they know anything about Marketo. Either way, it’s a big red flag.

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